Why should SMEs Go for Digital Marketing?

In the today’s fast-growing economy, digital presence is a critical requirement for any business. However, many businessmen think that they don’t need to know about Digital marketing and choose to ignore its existence as they feel their enterprise does not require a Digital platform. if your business belongs to Small and Medium Enterprises (SME’s), and if you wish to survive in this competitive world and you want people to know about your business, then Digital Marketing is the way to go.

You want people to know about your product and offerings and how they can benefit from it. So, if you follow the traditional marketing methods – newspapers, TV, all of which is still in the market today, but doesn’t have as much as an influence on people as digital marketing – which is also a cheaper way of spreading your name in the world.

What is Digital Marketing?

Digital Marketing is promoting and showcasing your brand through a medium that requires the use of electronic gadgets – PCs, cell phones and other amusement consoles to connect via different platforms like Google, AdWords and Facebook.

Digital Marketing is growing very fast, FICCI-KPMG’s Report on Media and entertainment 2017 has projected the growth of Digital Marketing over the conventional medium @ 31% CAGR for the next five years.

As per the last annual report of IAMAI and IMRB on the Digital Marketing Spent in India, the amount spent on Digital advertising was INR 70 billion.

Mobile Internet Users:

The report specifies that 276 million individuals in India, or 21% of the populace, got to the web on their telephones in any event once every month. Of this, urban India represents 197 million clients with the rest originating from country zones. In urban territories, 94% of web clients got on to it by means of a cell phone, 64% got to it from a portable workstation/desktop gadget while just 20% got to it through tablets. 69% of urban clients logged on the web once a day.

Among the provincial web clients, 60% principally logged on to the web utilizing their cell phones, 23% through a gadget introduced in their home, while just 6% of the general population got to it through Community Service Centers (CSCs) encouraged by the legislature. Curiously, the utilization of the CSCs has fallen strongly from a year ago when it was the primary purpose of getting to the web for 26% of rustic clients.

Social Media in India:

For some internet users in India, access to the Internet is essential to access web-based social networking systems. As per a report by the Internet and Mobile Association of India (IAMAI), 66% of the 180 million Internet clients in urban India routinely access web-based social networking platforms. The most common practice that internet users in India follow is to maintain a virtual profile of their own on various platforms like Facebook and Twitter, which they then use to post content, consume content posted by others and also react to it. While understudies (33%) frame the biggest statistic of dynamic web-based social networking site users in India, working ladies and non-working ladies comprise only 7% and 11% of the given data, respectively

What SME’s can do through Digital Marketing:

1. They can increase Sales
2. Increase Brand Awareness
3. Reach new client fragments
4. Drive client engagement
5. Gain client experiences
6. Cost reserve funds/Productivity Improvement

They can utilize different types of Digital Marketing Strategy tools, which will help them increase their presence in the digital world:

1. Make your own website and Social Media Page
2. Run Email Campaigns for Marketing/Promotions
3. Search Engine Optimization (SEO)
4. Blogging
5. Share Videos and Photos of their product and services
6. Search Engine Marketing – Paid flag Ads
7. SMS or Messaging apparatuses like WhatsApp

Do you still think of SMEs can do without Digital Marketing?

SEO Tips for Small Businesses

Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who don’t have the time or resources to stay current in, what they believe to be, an esoteric and confusing industry.

Here are seven small business SEO tips to help earn more business through traditional organic search rankings.

1. Onsite SEO is Necessary But Not Sufficient

Yes, optimizing title tags, site structure (keep it flat) and load-speed are important. Many experiments have shown these elements are in the Google algorithm.

Don’t obsess. Hire someone to run an assessment and tune up the site; then move-on. Far too many small businesses get stuck at the starting line.

2. Website Content & Experience Are Critical

We have all read that “content is king,” but what does that really mean?

Your website must have engaging content for the end-user. The importance of this can’t be overstated. It will impact time-on-site, conversion and SEO (engaging content is more likely to be shared and linked to).

It is also critical because it orients the small business webmaster towards offering something of value. Thin content leaves a bad footprint, both onsite and offsite.

3. Use Content Marketing to Earn Backlinks

Most small business owners are savvy enough to know that 70 percent of their search engine rankings are the result of backlinks. Being a pragmatic bunch, they then ask “where can I buy some?”

Don’t buy backlinks – it also leaves a bad footprint.

Small business marketers need to earn links, and content marketing is extremely effective for gaining earned links. The trick is in the trade. Something of value must be offered.

Quality content containing humor, information, controversy, politics or training usually brings backlinks – and is definitely considered acceptable SEO.

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