Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who don’t have the time or resources to stay current in, what they believe to be, an esoteric and confusing industry.
Here are seven small business SEO tips to help earn more business through traditional organic search rankings.
1. Onsite SEO is Necessary But Not Sufficient
Yes, optimizing title tags, site structure (keep it flat) and load-speed are important. Many experiments have shown these elements are in the Google algorithm.
Don’t obsess. Hire someone to run an assessment and tune up the site; then move-on. Far too many small businesses get stuck at the starting line.
2. Website Content & Experience Are Critical
We have all read that “content is king,” but what does that really mean?
Your website must have engaging content for the end-user. The importance of this can’t be overstated. It will impact time-on-site, conversion and SEO (engaging content is more likely to be shared and linked to).
It is also critical because it orients the small business webmaster towards offering something of value. Thin content leaves a bad footprint, both onsite and offsite.
3. Use Content Marketing to Earn Backlinks
Most small business owners are savvy enough to know that 70 percent of their search engine rankings are the result of backlinks. Being a pragmatic bunch, they then ask “where can I buy some?”
Don’t buy backlinks – it also leaves a bad footprint.
Small business marketers need to earn links, and content marketing is extremely effective for gaining earned links. The trick is in the trade. Something of value must be offered.
Quality content containing humor, information, controversy, politics or training usually brings backlinks – and is definitely considered acceptable SEO.
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