Effective Business Marketing Techniques for B2B


Whenever you talk about business marketing strategies more often than not people assume it is about businesses that deal directly with consumers (retail, which is B2C). Nobody really seems to talk about business growth strategies related to B2B companies. Successful B2C businesses usually have years of experience dealing with customers and have developed effective marketing techniques based on that understanding. However, there is equally amazing opportunity for B2B companies to develop effective marketing techniques and grow their businesses.

Here are some really effective tips. But before that, let us clarify that the key here is to experiment and to not settle for what has always worked. Techniques and technologies change with time and to adapt the latest is the key to become successful.

User Experience and User Interface

Undoubtedly the two most important aspects of taking a customer all the way from attracting them to convert them into a client are UX and UI. The way to go about that is to set your product values and sale propositions first and then test them vigorously. Analyze how your technique works with users (run a test drive with some users) and ensure the process is easy for them. Regulate their experience and work to make your UX and UI better.

Make Things Exciting

You need to retain the customers you have and attract more by offering them the best you can. The best way to keep current customers hooked is by offering them something fun and engaging. Stand out at events, conferences and exhibitions by offering unique activities that surround your products and services. That keeps the crowd engaged not only at the event but with your products as well.

Thailand signs pact with Hong Kong to assist SMEs


The governments of Thailand and Hong Kong have joined hands to promote trade among small and medium-sized enterprises (SMEs) for product distribution online.

Industry Minister Uttama Savanayana said the Office of Small and Medium Enterprises Promotion (Osmep) signed a memorandum of understanding with the Hong Kong Trade Development Council (HKTDC) during the four-day Thai trade and investment road show in Hong Kong and mainland China, which started on Wednesday this week.

"The HKTDC will help promote Thai SME products on its website," said Mr Uttama.

This is another marketing channel to help distribute Thai goods in Hong Kong and across the world, he said. The council could also use Thailand as a production and distribution base for Asean.

Mr Uttama said the government would select around 200 Thai SMEs with strong potential soon to be promoted on the HKTDC website.

The products are expected to be varied, including fashion, lifestyle, food, consumer products and jewellery.

Business linkages vital for SME success

The small-to-medium (SME) sector is a fast-growing area and now forms a significant part of the economy of Zimbabwe. With this in mind, it is critical for stakeholders to participate in efforts to make the SME sector a more sustainable contributor to job creation and gross domestic product growth. A lot of work is already going into efforts to formalise many informal sector players and develop them into SMEs. Such efforts also require a clear understanding of how formal to informal sector business linkages can facilitate that process.


What are business linkages?

Business linkages are those ongoing, profit-oriented relationships that exist between buyers and suppliers. They provide important opportunities for micro and small and medium enterprises to grow by participating in the dynamic segments of the economy.

Business linkage arrangements are a widespread characteristic of successful market-based economies where there is an extensive array of such relationships among businesses of all types and sizes. Business linkages are win-win situations for the enterprises involved as well as for the economy and society as a whole.

They can help micro and small enterprises thrive and grow in ways that lead to specialisation, diversification, economic efficiency, and widespread dispersion of economic benefits. Because the government is a major buyer of goods and services in Zimbabwe, linkages with government can also play an important developmental role.

Increasingly, most business people in Zimbabwe are finding such linkages to be an efficient way of doing business as the economy moves away from its historic, vertically integrated, dualistic, and inward-looking structure. Business linkages are becoming more prevalent as restrictions and protection are removed and as increasing numbers of SMEs develop the competence to perform as reliable partners in linkage relationships.

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New Zealand to participate in Dubai Expo 2020



New Zealand is the latest country to formally announce its participation in Expo 2020 Dubai.

The country shares close ties with the UAE, as well as a shared vision in many key areas, such as energy and education and has also been a vocal supporter of Dubai on its journey to hosting the next World Expo, a statement said.

New Zealand Minister for Economic Development, Simon Bridges, formally announced the country’s participation by delivering a letter of acceptance from the New Zealand Prime Minister Bill English.

The letter said New Zealand’s desire to take part in the first World Expo in the Middle East region is grounded in the country’s core values - Kaitiaki, Ingenuity and Integrity.

Kaitiaki is a New Zealand term used for the Maori concept of guardianship, reflecting the country’s goal of preserving its environment and culture for generations to come.

Sheikh Ahmed bin Saeed Al Maktoum, chairman of the Expo 2020 Dubai Higher Committee, said: “There are many goals in common between New Zealand and the UAE including looking forwards to, and working towards, achieving a clean and renewable future.

Rajasthan Assembly Passes SGST Bill



Rajasthan became the third state to pass the State Goods and Services Tax (SGST) Bill.

The Rajasthan Assembly passed the Bill in the absence of 14 suspended MLAs. It is the third state to do so after Telangana and Bihar.

With the lone exception of Congress MLA, Pradhyumn Singh, all other members voted for the bill. All tax laws related to value added tax (VAT), entertainment tax, entry tax of goods, luxury tax, etc. will now be subsumed under SGST.

Rajasthan Industry Minister Rajpal Singh Shekhawat said, "The complexity in taxes was a tax in itself. The GST is aimed to reduce these complexities and turn the country's into a developing economy."

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Telangana Industrial health Clinic to be launched soon

After several delays, the proposed Telangana Industrial Health Clinic (TIHC) is in its final phase of the launch. The TIHC aims to assist in rehabilitation of sick MSMEs in terms of financial needs, technological upgradation as well as logistic requirements.


Talking to KNN, Yerram Raju, Economist and Advisor for the TIHC said that the TICH is being set to help the MSMEs in the region under two possibilities, one being those units who might fall sick and the other set being comprising of units that are already sick

Explaining the concept of TIHC, Raju added that the Clinic will function under four major windows. First window would offer preliminary diagnosis; this service is going to be free for all the associated MSMEs as they too are investing in the formation of the clinic. In this TIHC will diagnose the situation of the unit, also wilful defaulters will be filtered and kept aside. Through this window the TIHC will extend financial support to the manufacturing start-ups who otherwise find it very difficult to avail loans.

The second window is to facilitate the SMEs in going to the equity market. For this purpose the TIHC is collaborating with the NSE and BSE.

The hidden benefits of taking on an apprentice as an SME

Start-ups and SMEs may feel under pressure, or confined by their workloads, especially a start-up which booms and needs to take action to rapidly expand in order to meet demand.


Having appropriately trained staff is a must but apprentices shouldn’t be brushed aside without thought. As it happens, the benefits of taking on an apprentice as an SME could outweigh the costs involved in taking on an experienced member of staff.

There are a number of ‘hidden’ benefits that apprentices can bring to an SME that a larger corporate organisation wouldn’t have the same experience of:

Grow your perfect employee from the start

It’s no secret that the best employees are individuals who believe in the business and the work they are carrying out. Bringing in an apprentice during the initial years of a business provides the opportunity to shape the person into the perfect employee for the company.

Within a larger organisation there’s a high possibility that an apprentice will simply get lost in the numbers, delegated to a line manager who is already dealing with existing employees.

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