Things To And Not To Do In Digital Marketing

One of the latest innovations in the marketing methods is the Digital marketing. Digital marketing made a magic, magnetizing most of the traditional marketers towards it. It became the integral part of a business.

Why do everyone go behind Digital marketing?

Because, digital marketing not only works for marketers but it works something more than that to customers. Maintaining the analytics of digital marketing also helps to find out whether your marketing techniques is literally working or not.

Some of the facts needed to be followed while concentrating on digital marketing.

To Do:

#1.Study the market and know your competitors

The most troublesome task in the business is to take the good product at the good place with the good price to the good person. If it is to be done, analyze the current trends in the market and the tactics like what the competitors offer and how their products are better than yours to raise up their business. Be sure to have a strong analytics about the happenings in the market.

#2.Post fair content

Ensure all the contents that you give about your products is very clear on your blog or social media. A content should provide a valuable insight to audience who are going to be your future customers. Valuable content has the capability of increasing the rank of a business.

#3.Speak as a cracker jack

Make the prospects feel that they worth something on spending time to talk with you. They should not think that their time is wasted just because of you. Once they feel that you won!

You will earn their trust and they will place their confidence in you which would greatly help in achieving your target.

Not To Do:

#1.Take more than what you can do

If you are already engaged with lots of works do not regret to say no to take any new projects. Because the additional pressure do not bring any advantage. Straight focused on the main business tasks is really essential.

#2.Like yourself

It is fine if you are superior to yourself. But it won’t work here. Liking and commenting on our own posts in social media looks audacious. You should create your post as if it should get likes from your fans and followers.

#3.Put eggs in one basket

Digital marketing results good. However some of the digital marketing tactics may not suit your business. The results may not be what you actually expect. In that cases don’t depend on digital marketing itself .It is better to try out other marketing techniques like blogging, Sending newsletters, etc.

The rise of Ecommerce - A Boon or Bane

The term E commerce came into existence in later 1960's with the emerge of Electronic Commerce that enables selling and buying of goods through a network especially through internet. eCommerce deals with the concept of doing business online. The turn up of eCommerce shows how Information technology has transformed the business process.

E commerce can be split up into many divisions such as B2B, B2C, C2C, C2B, the examples for these business platforms are Bizbilla, Amazon, OLX, and Fiverr respectively.

E commerce a boon:

In today’s situation every organization whether it is small or big it has to use some form or the other of eCommerce. Since it has lots of advantages eCommerce stands at the top today. There are lots of advantages to talk about.

1) One such advantage is lower transaction costs.

2) E commerce facilitates the globalization of business by providing economical access to the business all over the world.

3) Personalized service is very important for the raise of a business organization and eCommerce provides it in lots.

4) It brings lots of clients and helps to increase higher revenue and bigger profit margin

5) A big advantage is that eCommerce store provides service regardless of time. In other words it may be said as the store that is open all the day 24/7

E commerce a bane:

Like all the other things in the world eCommerce too have some disadvantage. It may be considered as its challenges. Some of the challenges faced by eCommerce are as follows.

1) However eCommerce assists to have personal relationship with customers it too have some disadvantages withe same, that the seller and buyer could not meet in direct.

2) E commerce lags security. People take more time to believe a product or service that it is not fake. And most of the customers fear to provide their personal information.

3) It is impossible to predict the environmental situations in order to deliver a product to a customer

Even there are some disadvantages, E commerce does its best to the business environment hence it can be considered as a boon.

Google’s 10 Tips for SMEs to Leverage Digital Marketing

In Singapore, 88 percent of consumers used a store locator on Google to find a business, and look to the Internet to find a place to dine at or to purchase a particular product. With the growth of search and social, it has become increasingly important for SMEs in the Asia Pacific, to leverage the digital platform well to increase their scale and reach.

Google has shared some tips with Digital Market Asia on how SMEs can reach new customers in Singapore and export their products and services globally.

1. Get online
The most important step in going online is to make your business discoverable by your customers. Google My Business, a tool by Google, provides SMEs with a free listing and simple website that will help them show up on Google searches and drive traffic to their stores.

2. Make your mobile experience great
According to recent research, 50 percent of people expect a site to load in less than two seconds. In Singapore, the average site takes 9.32s to load on mobile, which puts Singapore behind the rest of Asia Pacific at 8.48s. Not having a mobile-optimized site is like shutting the shop front door to customers, just because of the device they’re using. Google’s Test My Site is a free, online tool that provides businesses with a detailed report and specific steps on how to make websites faster.

3. Keep an eye on the trends
When it comes to content – be it for marketing or for information, it is important for SMEs to know what’s popular. Google Trends allows SMEs to see what people are searching for in Singapore and worldwide, which can help you understand the popularity of different topics and products.

4. Broadcast your business
Three out of five users in Singapore find YouTube useful to search for products and 41 percent are influenced by YouTube on which brand to buy. With the growing popularity of videos, it has become a useful medium for SMEs to engage and find new customers.

5. Invest in paid ads for new customers
After a business has established an online presence, many will want to promote it. Paid ads on platforms such as AdWords can help businesses reach potential customers worldwide when people search, watch videos, and browse online content relevant to their business.

6. Promote goods to customers using e-commerce sites
Google’s Shopping Ads are image-based ads that help shoppers find the products they’re searching for and quickly connect with the merchants who sell those products. Small businesses that don’t have an e-commerce platform on their website can partner with online retailers to list their products for them.

7. Identify new markets for expansion
Google’s Global Market Finder tool analyses data from Google Search, Translate and AdWords to help SMEs compare the cost of acquiring a new customer and helps them to determine if exporting to a new market is a good idea for their business.

8. Measure your online marketing
It is also important for SMEs to measure their marketing activities to know what works and what does not with tools such as Google’s Analytics.

9. Training for digital leaders
Google has launched Squared Online for SMEs as a training programme developed by Google and AVADO covering topics across social media strategy, digital advertising and data analytics.

With support from SPRING Singapore and the Infocomm Media Development Authority, SME-sponsored trainees may claim up to 90 percent of the course fees on successful completion of the course.

10. Join export masterclasses
Small businesses looking to expand their footprint overseas can sign up for free export masterclasses led by Google and its partner agencies.

Source: Bizbilla Blogs