B2B Myths Vs Facts

The innovations changes every year, we are indulged into new trends of marketing methods and ideas. With the new ideas and strategies lots of myths comes along. Even B2B is not an exemption with this. The power of internet in the B2B business is also its great weakness as it spreads lots of false beliefs about it. Here are some myths which seems to be dangerous when believed.

#1.Email marketing is lifeless

It is simple as ABC to say Email marketing is not alive. But the fact is Email marketing is alive and has its life throughout years. Email marketing has more advantages as it is inexpensive, and most importantly it is personalized, which is necessary to keep in touch with customers.

Not only business organizations, most of the others also prefer Email marketing to achieve their target better.

#2.Cold calling is quit now

Going into the past cold calling is one of the most commonly followed and effective means of sales. It is in use even today but in various other forms. The myth is traveling around that cold calling is completely not at use. But it is capable of generating millions to your business. If a business want to expand and see the ROI rapidly, cold calling would be the better choice.

#3.Customers do not buy on emotions

Here it is falsely believed that the engagement of customers only depends upon the quality and price of the product. It might be right in some aspects but not completely, and that is in the hands of sales people who expose the fundamental emotions to the customers. Because emotion plays major role in the decision making of the customers. The vendors or sales people need to be emotionally connected to the vendors. This makes them buy 2 products which is more than their intention to buy a single product.

#4.Social media is not for B2B marketing

Most of us think that social media is only for B2C marketing and not for B2B marketing. But it is necessary for a B2B business conjointly to show its presence at social media. This makes the customer feel that they are always connected with the sales people.