Advertising a product is a big deal and it is most alluring
that one may grab infinite customers towards a product or a business. As the
most imperative part of a business an advertisement should have the capability
of bringing higher ROI. More than advertising a product getting that
advertisement to the right people at the right time is really challenging. Advertisement
have the great help on the economy and the society.
Despite more of traditional advertising strategies like newspaper
ads, TV ads, radio broadcasts, here comes some of the trending advertising
techniques that actually works.
Guerrilla marketing
Guerrilla marketing is one of the trending marketing methods
today. It was termed as 'Guerrilla advertising' by Jay Conrad Levinson in the year 1984.Common
advertisements brings no interaction with the customers, but guerrilla
marketing does it and make the audience take part in the advertisement. It can
be done in streets or where people gather and is cost efficient. It helps to improve
memorable experience of the customer and enables word of mouth marketing.
Bandwagon
advertisement
The term bandwagon originated from American politics in the
mid - 19 th century. This is nothing but to convince the customers
to buy a product by letting them know that others are being benefited by a
product. Such advertisements tempts more new customers to buy the product and also
retains the old customers.
Pinterest
advertisements
Pinterest advertisements exactly help people find out products
what they decide to buy next. Product promotion can be done absolutely simple, just
pin your products in Pinterest and see how it works out. Pinterest is doing a
good job as a promoter. Pinterest users are growing rapidly hence engage with Pinterest
users by following them, therefore others may follow you. This brings good
interaction with the users.
Advertising with
interesting character
Creating awareness of the brand is the major concept of
advertising. An interesting character is capable of doing so. It may be cartoon
characters. The animated cartoon advertisements are memorable and boosts the
marketing of the brand. The best example for this is Vodafone Zoo Zoo ads which
reached more audience.
Products don’t move themselves. It is the marketers who push
them to reach the customers. So, it is in the hands of marketers to do
everything needed to promote a product.
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