How To Increase The Click Through Rate?

CTR refers through the Click through rate, which is measure of the percentage of clicks that is made by people to see your online ad, email sent, etc. CTR connects with the search rankings secretly. Hence increase of the CTR helps in achieving the Search rate. It may also help to identify the problem with the reach of the email campaigns, thereby helps to solve the problems .The increase in the CTR of such can be achieved by effective contents and increasing the work on SEO.

Know your current CTR

To be simple CTR is directly proportional to Search rate. Hence it becomes essential to work hard to increase the CTR. The average CTR seems to be 2% and any percentage above it is considered as a good percentage. So, before starting your CTR it is needed to evaluate the touch stone of it, set the goals to achieve the greater CTR.

 Calculation of CTR can be mathematically expressed as,

CTR = no. of. Click throughs /no. of impressions*100%

Have accurately specific keywords

In a website marketing, Keywords are the inquiry terms that you bid on. A key word has a loud voice in raising up a CTR. Key words should be stated ,avoiding broad match keywords helps it to be more specific. Key words that have more competitions fail to achieve the CTR target, as they may be outbid by the competitors. It is paramount ensuring that the keyword is relevant to the content.

Relation Between SEO Optimization And Click Through Rate:

Click through rate is actually considered as the ranking factor. Therefore there is no doubt that it has its major effects in the SEO. It helps in maintaining higher ranking. There is a great confusion with SEO and CTR whether Click through Rate is essential to improve the Search engine optimization or vice versa. But it is true that both are co-dependent and are important as two sides of a coin in achieving the higher search rate.