How to improve SEO on page and off page?

SEO or Search Engine Optimization is the process of improving the visibility of the site. It is the art of creating more traffic to the website. It helps in increasing the number and quality of visitors thereby increasing the ranking of the website. SEO can be classified into two. They are On page SEO and Off page SEO.

ON-PAGE SEO

On page SEO refers to the actions take on a website to increase the visibility and it is to optimize different components within the website. The on page SEO includes The Tile of the page, Meta Tags, URL Structure and images.

Certain concerns that are really simple to be followed to improve the On Page SEO:

1) Make sure the website is active and ensure that there are no broken links.

2) Give total importance to the page title and title tags

3) While scanning through your website the image speaks more, hence image optimization is very important

4) Optimize your Meta description, even though Meta description do not have direct ranking factor it helps in increasing click through rate.

5) Outbound links plays an important role in giving google a better understanding of your content depending upon the links that are provided in other websites. Make sure that there are not too many outbound links as they may distract and make it hard to get through.

6) Confirm that the site is user friendly and the site architecture is clear that helps to reduce the bounce rate of the websites.

OFF-PAGE SEO

Off page SEO is everything that happens out of your website. It refers to the techniques that are used outside the website in order to increase the search rate in the Search engine result pages

(SERPs). Off page includes Link building as the major thing. It is practical that it is impossible to define everything inside a website and that is satisfied by the off page techniques.

Major things to note to generate off page SEO:

1) Off page optimization is not just about links. It is something more than that. Hence it gets more importance in the task of increasing the search rate.

2) Creating Blogs are the effective ways to create backlinks to the websites. So Double - Check your content for blogs to reach out to the audience.

3) Social media is a powerful tool to improve the off page SEO. Generally if anyone want to be popular engage with people through social media. Therefore if you want to make your website popular just engage with people through social media that helps to raise your business to the next level.

4) Classifieds Posting, Article submission, and Directory submission also help to create backlink to your own website. Check out the contents are of high quality.

5) There are lots of sites for video submission, image submission, which are having high PR .Better evaluate those sites and utilize it to bring high quality backlinks.

These may look simple but are efficient in increasing SEO rate.