Agriculture assumes an essential role in the economy of developing
nations, and gives the primary source of food, income and work to their country
populaces .Agriculture is found to be the art of cultivating soil and growing
crops and raising livestock.
'Agriculture is our wisest pursuit, because it will in the
end contribute most to real wealth, good morals & happiness' says, Thomas Jefferson.
But the growth of agriculture and food security are at risk
due to various factors like climatic conditions, marketing risks, And there is
no proper profits to the farmers. But today enormous online platforms helps to
reduce certain marketing risks and to provide good acquisition to farmers.
Marketing risks faced
by farmers on agriculture
Agriculture mostly depends on whole sales. In that case if
the market is lost for the products and the price they get for the cultivated
products are very less than expected. The marketing risks also includes the
loss of market access and market power due to the lack of marketing knowledge.
Such risk can bring major effects on their farming income. Inspite of many
obstacles by weather producing a crop is not such an easy task. Even if the
farmers win that and bring out successful crops, marketing it is not again a
simple thing.
To overcome such kind of difficulties in marketing their crops,
increase their crop revenue, and to expand their agro business, there helps
some b2b online market places.
What farmers can do
with b2b market places?
- An agricultural market place connects sellers, buyers, exporters, and agricultural service providers together
- Therefore it is better to list your agro business in the best b2b portal. This may help to get new vendors and new customers
- An agricultural b2b market place acts as a service platform both local b2b services and international b2b services, hence the agro business can be exposed all over the world
- An online market place creates a pathway to both buy and sell thereby increasing the crop revenue. It can reduce transaction time and cost too
- Farmers should understand that they should stay on the marketing trend or they would be lost in the crowd
- It is very important to go online to know about new agricultural b2b opportunities
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