Google campaign to help local SMEs go online

SMALL and medium enterprises (SMEs) that go online are expected to increase their sales by four folds in average than those that are not, says Google Malaysia, Vietnam and the Philippines managing director Sajith Sivanandan.

“This is because there are more than three billion people who are online globally and the numbers and hours they spend are also increasing. In Malaysia, smartphone penetration is quite high, well above 80%.

In view of this, SMEs in Malaysia must take the opportunity to be online but they must have to know-how on digital marketing and advertising, he tells StarBizWeek in an interview.

“Google Malaysia, together with our local partners, are proud to train Malaysian SMEs nationwide for free on how to maximise their products and services market globally via a programme called ‘Go Global’ in the next few months. “Gone are the days that SMEs could only sell to people living around them – you can now sell to pretty much anybody in Malaysia and anywhere in the world,” Sajith says.

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