Gain the Profit by Word of Mouth Marketing

There is no need of explanation for the term word of mouth marketing. Because the word explains itself. It is nothing but the marketing done by the customers to the business by sharing the experience they had with the product or an organisation. That may be done while they talk with each other directly or connecting through any other medium. Even we would have shared our experience with our friends about the movie we saw or the great experience about the food at a restaurant, etc. This is a simple example to explain word of mouth marketing (WOMM).

Word of mouth marketing is a free form of advertisement and promotion of a product. It is not easy to achieve WOMM. It can be done only when a business satisfies a customer’s needs. Otherwise it may lead to negative word of mouth marketing which then causes the business to be a failure. But it is really a great thing if a business achieves word of mouth marketing, it attains a grand success.

If the marketing tactics and the best practises are well and good, it will trigger the customers to do word of mouth marketing.

Let us come to the benefits of word of mouth marketing.

Builds the brand

When the customer starts talking about your product it may be for two reasons.

One is they may be attracted by your products or services. The other is they may be dissatisfied with your service. The second one leads to negative word of mouth marketing. However it may pull some people towards your product. If a customer is convinced with your business, they set out WOMM that helps to build your brands awareness to the people. Because a strong brand image will trigger your current and potential customers to positively respond to your product which again starts as a word of mouth marketing.

Extremely Low cost

We use to spend lots and lots of money and time for advertising and promoting our product. But this is completely free of cost. As we are not going to pay anything for the conversation between friends or relatives.

Still we have to do one thing. That is, we have to be ready to delight the current customer’s needs by various means of business services.

Creates trust to the buyers

Buyers when they are in search of a product to buy, they tend to trust the referrals as they may express their happiness with the product and services. Although we do marketing by various channels the buyers trust the referrals on knowing about their feedback about the product.

Adds high value to the brand

Research says the customers who are connected to the business through referrals lasts longer than the customers through the other marketing methods. Hence the value of the first referral grows exponentially. And it adds more value to the business.

Sharing valuable information makes the business valuable.

Improves efficiency of marketing

Marketing through advertisements in TV, Radio, Newspaper, Etc. in order to expand your business size may not reach the target audience sometimes. But the customers may efficiently share their experience to their friends which they would believe the stories told by the active customer.

Word of mouth marketing is one of the powerful ways top spread your brand to the world where means of communications grown well than before. The only thing to do, is to trigger the customers to do WOMM by the way of fascinating them.