Do you know the worth of an angry customer?

The rise of internet and social media made the customers strong enough than ever. Customers should be given the top priority as they are the revenue makers of a company. Every business should follow the phrase 'the customers are always right'.

Generally we know that people speak more about negative experience more than a positive thing. This is the main concept. A customer who had a positive experience may share it to 2 to 3 friends or relatives. But the one who received negative experience spreads it at least to 20 people. It may look funny. But it is a much effective marketing than spending lots of money to do it.

Some customers may not complain, they will simply stop doing business with you. It may be a negative fact, but do not take into account of those.

But, Customer complaints should be taken into consideration as soon as possible. Dealing with customers seems to be difficult but there are lots of advantages with the angry customer who comes to you again only to complain your product or service.

 Helps to get the clear vision about customers

“That which does not kill us makes us stronger.” Says the German philosopher Nietzsche. The negative feedback of a customer helps to build the business stronger. And it really helps to know the psychology and the mind-set of a customer like, how do they want the product to be, how the behavior of the sales person to be, and their expectation in the services, etc.

However it is very difficult to change the negative impression of the customer. At the same time it will be rectified before it goes to the next customer.

Helps to learn from the mistakes

We cannot undo the mistakes done .On the other hand it helps a lot to evaluate the mistakes and not to repeat the same mistakes any more. Even such situations are good lessons that teaches how to deal with it thereafter. That makes the business conscious to be sure with everything what they would do to satisfy customers.

Helps to identify the gaps in the services.

Why should a customer angry on your service?

That means there is a wide gap between you and your customers. The interrelation ship lags. You may feel proud about our products and services but a customer complaint uncovers the idleness in your business. Little hard work are needed to bring them back to do business with you again.

Brings out the secret of the competitors.

The most important thing. A dissatisfied customer exactly reveals the secret of your competitors, about their products, additional benefits, advanced features, etc. Hence, the result? It is easy to remodel service methods, and can work more than your competitors to defeat them in the business battle.

Hence assume that a customer who is complaining your product loves your product and wishes to improve it to the next level. Never feel negative and irritated as your customer complains your product, it is going to work in a better way to enhance your product. Even you can thank your customer mentally for helping you to know where your business stands and to take it to the next level.