MSME sector in Kerala must use digital marketing technology

In order to expand the horizon of foreign trade and to reach out to new clients, Kerala MSMEs must use digital marketing technology for formulating more effective and transparent marketing strategy, said P V Velayudhan, Director, MSME Development Institute.

Velayudhan was speaking at the inaugural address at the ‘Google - FICCI Digital Marketing Certification programme’ organised jointly by FICCI and Google. He said using digital marketing technology will enable them to scale new heights in trade and industry entrepreneurships.

The MSME sector in Kerala, which was lagging behind in growth compared to the national average, has shown an improved growth of 12 per cent since last September.

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