Google to train business leaders from SMEs

Google has announced its plan to work with leading global training providers to equip 1,000 business leaders in the small and medium-sized enterprises (SME) sector by 2019 in a collaboration with UK-based digital transformation and leadership training company AVADO, Spring Singapore and the Infocomm Media Development Authority (IMDA).

In its announcement on Wednesday (19 April), Google stated that the course, Squared Online, is conceived as a digital leadership and marketing programme to foster the next generation of digital leaders in Singapore.

Google's regional director for South-east Asia, global marketing solutions, Ghislain Le Chatelier, said that Squared Online for SMEs is aligned with the Singapore government's "SMEs Go Digital Programme".

He stressed that Squared Online for SMEs equips businesses with the knowledge and skills to boost their in-house digital marketing capabilities, adding that the programme shows businesses how to reach global consumers online, building off the established Squared Online programme for large enterprises.

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