A two-day tourism conclave is being organised by the Confederation of Indian Industry (CII) and the AP Tourism Department here on Feb. 24 and 25 to showcase the tourist potential and to brand the city as a hot tourist destination both for domestic and international tourists.
Announcing this here on Monday, CII AP zone chairman G.S Shiv Kumar said that the city played host to several major events for over two years, post-bifurcation of Andhra Pradesh and these events had boosted the image of the city.
He, however, felt that a more focussed approach and right marketing strategies were needed to showcase the city.
A total of 25 major destination promotion companies from various States were invited to the conclave to discuss strategies to utilise their expertise for promoting ‘Brand Vizag’.
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