Top Ideas for Art and Craft Business

It is mysterious when we hear people feeling regretted about the unemployment, bad economic situation, etc. But most of us forget to analyze our own strengths and expertise. We people have lot skills hidden inside us but we ignore to recognize our covered talents without knowing that they are money makers.

We may have some people around us who have an extraordinary creative mind and they might have the hobby of making crafts. They will have their home decorative made by themselves but lags to think about turning those hobbies into money. They generally have a thought that nobody will show interest to buy their product. But today internet has given its helping hand to expose such talents and earn money.

This does not even need much of investment as this does not require any sort of machinery or other costlier equipment. If you are a creative person and have an artful talent then don’t waste time, just start trying these art and craft business ideas for your income.

Embroidery

Embroidery is an ancient needle of art and the trending business today as most of the people wish to use embroidered clothes and accessories. It is a value added business in the field of garments decoration. It is the process of decorating the fabric using a special sewing machine, multiple needles, and threads or yarns. This can also be made in hand without the use of sewing machines. One can handle this part time or full time. It is not only used for fabrics but also for other home decors, bags, etc.

Calligraphy

Calligraphy is the visual art. It can be simply said as playing with letters. People look for calligraphy when they would like to add a special touch to their brand, or the invitations for any events. If you really rejoice on making fine arts with letters, there is a great opportunity for you to earn better.

Greeting cards 

Greeting cards are not just cards, they have the capability of expressing friendship, love and other sentiments. Despite of social media and other medium to share the feelings greeting cards plays major role in bringing mind into optics. There are two types of greeting cards. One is digitally printed and the other is hand made. Both are hugely accepted all over the world. This business only need your creativity as the investment.

Jewellery business

Starting a jewellery business is not a rocket science. If you are fond of ornaments or fashion accessories, you may consider to become a jeweler. Because one who is fond of something will analyze more about the same and have better knowledge about it. Jewellery trade easily picks up online and even in the local craft shop. As both men and women are attracted towards fashion ornaments, it is one of the easiest business to take up.

Photography

If photography is your hobby and very passionate about it? Plan to do it as a business. There are many ways to take your passion into business. You can sell your photographs online. Or you may focus on the areas such as wedding photography, photography, nature photography, etc. A picture can speak what the words cannot speak. This is absolutely true in the field of photography. All you have to spend your money is for a perfect camera.

Painting

Painting here not only makes sense for painting houses, wall painting, painting furniture etc. but also means sketching the picture or the face of a customer, glass painting, etc. Explore your interest in painting and start earning good cash.

Toy making

If you are genius in revamping the old toys or things to new one, no doubt its works out to earn a good cash. If people are really fascinated by the toys you make with the old or existing materials that you already have undoubtedly they will become a regular customer for you.

Candle making

Candles are highly required by various people for various purposes like event decorations, religious houses, even for homes. Scented and decorative candles are of high demand. Candles creates excellent opportunity to make money off.

Makeup artist

Everybody know that people are ready to do anything to make themselves look better. A brush in the hands of a makeup artist has the power of changing one's appearance. These changes can be created with the combination of makeup, specialized tools the endowment of the makeup artist. Makeup artists can make a person confident about his/her appearance and fill them with spirit.

Content writing

Do you have writing skills? You can turn it into money if you would like to write frequently. Your content may target anything in the society like religion, events, stories, biographies, social issues, etc.

Finally, apart from creativity, when it comes to business it must have a clear marketing strategy. Online market places and social Medias provides various paths to promote your business.Try to turn out your precious time and talent to money.

Quiet And Clean Techniques To Improve Your Sales

It is really a tough part to bring new customers to buy your product or service in the complete sales process. Competition for your products are increasing day by day as new business and new products similar to you emerges out.

No matter the budget is, there are so many ways to increase your sales. Below are the 5 ways to improve your sales.

Hiring the Right People

A strong sales team can make great differences at the core. So hiring the right candidates for the sales team plays the major role in the improvement of a business. Be conscious in choosing the candidates who are team players, good in interacting with others, charming and enthusiastic who may naturally have the ability to communicate well and to sell.

The result for the total effort in the business is to be finally carried out by the sales person. They are the ones who are going to take the business products to the potential clients. That is why it is very essential to ensure that the people hired are of right skills who can bring the definite impact of what you are to the customers.

Up-sell and cross-sell

Cross selling is a tricky tactic that generates more sales by the means of selling the related product or the complementary product that a customer needs. It is an art making the customer buy an equivalent product in addition. Customer may come with a commitment to buy a product, the additional products are easier to promote them. For eg, If a customer comes with an intention to buy mobile phone, it is excellent to cause them buy an earphones and a mobile cover.

Up-selling is to persuade customers to buy more valuable and expensive products than they have already planned to buy. They may consider the better option for the same or equivalent product with improved value.

Let us consider the same example of mobile phone. If a customer intends to buy a mobile phone with a camera, the sales person may attempt to sell them a mobile with dual camera.

This is called up-selling

Flourish Your Competitive Advantage

Showing out the advantages or benefits on buying your products or services may boost your sales better. Prove them that will enjoy major benefits from the product they purchase from you will readily give all the benefits what they may not be pleased with your competitors.

Sales funnel approach

Most of the visitors of your business site or your company may not buy your product at the first time. They may wish to know various other information regarding the business. They are known as the prospects of the business, it is the sales team who would converts them as customers. When the prospect gets to know the complete details and ready to buy the product they are the leads. Finally we draw leads to become customers. This is the complete flow of a sales funnel.

Take the responsibility but not the credit

The Team leader is duty bound for the team to do the sales more valuable. He should provide a strong support to the team for everything top go right. He must have good communication skills and must be a sportive person to face any kind of situation.

Focus on your target with a positive attitude, give your customers greater importance, Keep going despite of heavy competitions, to reach your sales target.

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Guerrilla marketing secrets: Gain the real results

Guerrilla marketing is one of the low cost marketing strategies that gives maximum results. The term guerrilla marketing originated in the year 1984, coined by Jay Conrad Levinson in his book 'Guerrilla marketing'.

It is the way of catching the customers into surprise and making it a memorable moment. It has the capability of dazzling the customers in personal level.

Spending money is the secondary thing in case of guerrilla marketing it needs time, creativity and better psychological knowledge to attract more audience. It preferably uses unconventional communication with people in unexpected locations at the unforeseen time.

Among various types of guerrilla marketing methods some are discussed here.

Alternative Marketing

This method of guerrilla marketing does not use any special techniques to advertise or to promote a product, it makes use of the non-traditional way of marketing, that a company just releases a publicity about its product showing its existence in the market.

Ambient Marketing

When something is unique and different or abnormal at a place, it creates a curiosity among people to take a closer look at it at least once, this is the formula used in Ambient marketing method.

It is to create a brand recognition without fundamentally pushing their items. This is the costliest among the guerrilla marketing methods, as it requires a defined amount for the recreation of the venue. 

Presence marketing

Presence marketing is to make the audience recognize the product and to make it retain it in their mind forever. This is a kind of reminder about the product that it subsists. This makes the people familiar with the product by keeping it visible all the time.

Wild posting

Wild posting is the fundamental guerrilla marketing approach which is also known as fly posting or bill posting which is used to make a poster campaign. It may look like an old time method for advertisement.

But we can see the walls on the streets with the copies of posters for a movie or a brand even now. An important thing to be noted that the display is to be posted only on the paid advertising space as it is illegal to advertise on a private property.

Grassroots marketing

This involves the different approach in gaining customers. Unlike the other guerrilla marketing methods that involves getting more customers in a single campaign, grassroots marketing Works in the point of winning the hearts and minds of customers one-by-one rather than achieving more customers at once.

Things to note while approaching guerrilla marketing

Have a nice plan:

The Guerrilla marketing may be taken place randomly and spontaneously, but the planning should not.

Take your own time to plan well before execution. While planning consider the success point, difficulties, and the challenges you are going to face. Even a minute mistake can bring negative results contrary to the expected.

Fix a perfect location:

Choose the right place where you can get the right exposure to your products instead of choosing a place to get a maximum exposure.

Consider the unpredictable conditions:

Certain unpredictable variables such as weather, noise, theft, etc. should be concentrated in the act of guerrilla marketing.

Hit or miss:

There are two ways people look into the marketing of your product. They may pause and explore or they may simply ignore it. That depends upon your creativity.

Dream up your result while planning for guerrilla marketing.

Benefits of guerrilla marketing

• Awesome for a low budget project
• It remains unique and memorable, sometimes it may shock or frighten people but to get the desired impact.
• It goes viral with the help of social media platforms today, where people are keenly interested in sharing day to day activities around them.
• It enables collaboration with the other business that gains customers as your business does

Catch the people at their place, inject your product there. This is not to irritate them, but to invite them to participate.

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